June 2020

When does 1 + 1 = 3? When more than one advertising medium is used to promote your product or service. This is called Cross Channel Marketing, Multi-Channel Marketing, Cross-Platform or Cross Media, or even Omni-Channel Marketing. Basically, using more than one advertising medium and tracking conversions. Utilizing prospect diversified habits to get better results. Why is Multi-Channel advertising so effective?  For two reasons. One reason would be to reach… Read More »How Should Businesses Do Marketing?

No doubt a reasonable question for sure, but one with more than one answer!Advertising should not be viewed as a cost at all but as an investment.  The investment brings return which will be either positive or negative. To fully understand how to measure the return it is necessary to understand some advertising terms: CPM- “Cost Per Thousand.” This is the cost to reach 1000 people with an impression.CPO- This means “Cost… Read More »How much does direct mail cost?”