"A man who stops advertising to save money is like a man who stops a clock to save time".
- Henry Ford.
Call 888-671-3115 today for a consultation or email info@directmailxperts.com
Nearly 100% Of consumers view the mail they receive. We collect our delivered mail, go through piece by piece, and sort what we want to save and what we want to discard.
Direct Mail Xperts loves to use postcards. They are the highest advertising response rate vehicle at the lowest cost. Everyone sees them and we look at the front and back.
The best direct mail marketing isn’t just about printing a postcard with your logo, putting a phone number and website on it. It’s about enticing recipients to respond to the way your prospect prefers. This will increase the advertising response rate when combined with a motivating offer.
Direct Mail is 3 Times More Cost-Effective Than Other Advertising Method
The main reason direct mail is so profitable is due to our ability to PRECISELY target your ideal market. We can pinpoint target desired geography and all sorts of demographics with direct mail.
Why Has E-mail and Search Engine Marketing Been So Ineffective?
92.3% of consumers say they just delete spam e-mails without reading them, according to a study by Quris' research. However, spam is bombarding consumers, and they are ignoring almost all of it.
Only 3.3% of businesses rate SEO as being useful. The barrier with search engine marketing is that when consumers do a search, they typically only contact a few companies. So unless your website appears near the top of the page, you get negligible responses.
If you are willing to give a solid motivating offer, millennials will respond to your offer. The Direct Mail Association says that 18 to 35-year-olds respond to direct mail has jumped from 4.1% in 2012 to 24.4% in 2019 while individuals 45 to 54 years of age are still the most responsive at 28.1%.
These statistics are why direct mail is a uniquely effective method of advertising.
Call 888-671-3115 today for a consultation or email info@directmailxperts.com
