A profitable direct mail campaign is realistic. Sure, if your business could survive on word-of-mouth advertising, you would be set and never have to advertise. If not, then let’s explore
Click on this picture to start the video on the 5 elements needed for a successful direct-mail campaign
How many Times Should I Advertise
Targeting your advertising effectively is key to success Perhaps the most important aspect of the ability for an advertising message to be effective in bringing results is the ability to
As an “Advertising GURU” for over 40 years, the question most often asked is “How many times do I need to reach my prospect with my advertising message”? The short
As an “Advertising GURU” for over 40 years, the question most often asked is “How many times do I need to reach my prospect with my advertising message”? (advertising frequency)
When does 1 + 1 = 3? When more than one advertising medium is used to promote your product or service. This is called Cross Channel Marketing, Multi-Channel Marketing, Cross-Platform
No doubt a reasonable question for sure, but one with more than one answer!Advertising should not be viewed as a cost at all but as an investment. The investment brings
Too many small business owners, advertising can seem like an impossible burden to wrap their heads around. Questions like “Where do I advertise?” “How much do I spend?” And “When
What is copywriting? It is the creation of the message that ideally will compel the recipient to take action and become a client, customer, or patient. There is a time-proven