How much does direct mail cost?”
No doubt a reasonable question for sure, but one with more than one answer!Advertising should not be viewed as a cost at all but as an investment. The investment brings return which will be either positive or negative. To fully understand how to measure the return it is necessary to understand some advertising terms: CPM- “Cost Per Thousand.” This is the cost to reach 1000 people with an impression.CPO- This means “Cost… Read More »How much does direct mail cost?”