How Often Should I Do Direct Mail or Any Advertising? Part 2
As an “Advertising GURU” for over 40 years, the question most often asked is “How many times do I need to reach my prospect with my advertising message”? (advertising frequency) The short answer is “It depends”. There are a number of variables to consider in advertising frequency including… 1. Which Advertising media will I be using? 2. What is the nature of my product or service? 3. Am I introducing… Read More »How Often Should I Do Direct Mail or Any Advertising? Part 2