Direct Mail Didn’t Work For Me

Direct Mail Darns It, I understand, I felt the same way, and you know what I found out?  

It works for others.

So, why doesn’t it work for me?

Let’s look at what works and what doesn’t.  

 

  • I sent out a postcard to everyone within a radius (drive time or miles).
  • I sent out a small postcard
  • I only sent out a mailing once.

Bullet 1

Maybe sending out a postcard to everyone in your neighborhood isn’t working because many of the recipients aren’t your target market. 

Who is your target market? You should know; these are potential customers, clients and patients. If you maintain a database of your existing customers, you should have us run a customer profiling report for you to determine the demographic makeup of your customer base. Large corporations do this and spend thousands of dollars for these reports. What does Direct Mail Xperts charge for the same type of report? 

We charge $199 for an extensive report that you can use for any advertising you do. What’s the catch? None.  What’s to gain? Market share. How? We target a mailing list based on your customer profile.  

Our thousands of customers are small business owners. They are our market, the future of this country and we realized a long time ago that we must never forget our family owned small business roots. We just want to help you spend your marketing/advertising dollars better to grow your businesses. 

Click here for a sample report we did for a fitness club member roster-  

http://www.directmailxperts.com/samplecustomerprofilereport.pdf

Bullet 2

We realize you have too much to do and to read if “size matters”- in postcards…

We’ll cover that topic next time or when you call us.

Bullet 3

Ditto, next time…

Remember, you don’t have to walk this road alone. Give us a call to see what we can do for you

 We are the DirectMailXperts! Call 888-671-3115 today to get started!

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