Direct Mail darns it, I understand, I felt the same way, and you know what I found out?
It works for others.
So, why doesn’t it work for me?
Let’s look at what works and what doesn’t.
- I sent out a postcard to everyone within a radius (drive time or miles) – COVERED IN LAST MONTHS BLOG
- I sent out a small postcard
- I only sent out a mailing once.
I sent out a small postcard-
Size does matter, well in POSTCARD mailings it does. Listen, if you’re on a tight budget or you want a deep discount on 1st class postage, go ahead and use a 4.25×6″ postcard. 1st class postage for that size only is approximately
26 cents as compared to 40.5 cents for larger postcards and envelope mailings. That’s the max postage for sending 4.25×6″ postcards to people around the country. It could be less if you are sending those 1st class postcards locally. In addition, the printing cost of a 4.25×6″ postcard will be less.
Why does size matter? Because studies show that a 6×9″ postcard which is double the size of a 4×6 gets a 25-30% higher response rate. AND, a 6×11″ postcard gets a further 20-25% higher response rate over the 6×9″ postcard.
Want a bigger, better response? Go BIGger!
I only sent out a mailing once-
You know it in your heart that you need to do more than one mailing to BRAND yourself in your market. You know when you see the businesses around you advertising frequently, they must be nuts spending all that money. Well, they aren’t NUTS, they are SMART business people who realize the NEED to be in front of their marketplace consistently. We, at Direct Mail Xperts, have business clients who send out mailers every month like clock work into their marketplace. And you know what they say? People think of them as the go to vendor when they need their product or service because they are always in front of them and they aren’t going out of business! You can do this too (maybe not that frequently) on your budget. And, if you don’t have a marketing budget- DEVELOP ONE- or risk going out of business.
Your business depends on it!
We are offering you a free market analysis when you work with us
Remember, you don’t have to walk this road alone. Give us a call to see what we can do for you
We are the Direct Mail eXperts! Calltoday to get started!