Institutional vs. Promotional Advertising for New or Existing Products and Services
How many times do I need to reach my prospect with my advertising message”? The short answer is “it depends”. There are a number of variables to consider here including… 1. Which Advertising medium will I be using? 2. What is the nature of my product or service? 3. Am I introducing a “New” product or concept or promoting an existing one? 4. Am I “Branding” or “Promoting” or both?… Read More »Institutional vs. Promotional Advertising for New or Existing Products and Services