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July 2020

How Do I Target My Direct Mail or Other Advertising

How Do I Target My Direct Mail or Other Advertising

Targeting your advertising effectively is key to success Perhaps the most important aspect of the ability for an advertising message to be effective in bringing results is the ability to specifically target the potential user of a product or service. This can entail “profiling” in which it is generally accepted that the attributes of future customers will most likely resemble those of past customers. The first step in this process… Read More »How Do I Target My Direct Mail or Other Advertising

How Often Should I Do Direct Mail or Any Advertising? Part 1 by Gary Koeffler – Marketing Success Strategist

As an “Advertising GURU” for over 40 years, the question most often asked is “How many times do I need to reach my prospect with my advertising message”? The short answer is “It depends”. There are a number of variables to consider in advertising frequency including…1. Which Advertising media will I be using?2. What is the nature of my product or service?3. Am I introducing a “New” product or concept… Read More »How Often Should I Do Direct Mail or Any Advertising? Part 1 by Gary Koeffler – Marketing Success Strategist

How Often Should I Do Direct Mail or Any Advertising? Part 2

As an “Advertising GURU” for over 40 years, the question most often asked is “How many times do I need to reach my prospect with my advertising message”? (advertising frequency) The short answer is “It depends”. There are a number of variables to consider in advertising frequency including… 1. Which Advertising media will I be using? 2. What is the nature of my product or service? 3. Am I introducing… Read More »How Often Should I Do Direct Mail or Any Advertising? Part 2