January 2019

What is copywriting? It is the creation of the message that ideally will compel the recipient to take action and become a client, customer, or patient. There is a time-proven formula that provides the foundation from which all copywriting can be judged for effectiveness and that is what we are going to discuss here. The formula can easily be remembered by the acronym AIDA. This stands for Attention, Interest, Desire, and Action.… Read More »How Important is Copywriting For Advertising and Marketing?

Perhaps the most important aspect of the ability for an advertising message to be effective in bringing results is the ability to specifically target the potential user of a product or service. This can entail “profiling” in which it is generally accepted that the attributes of future customers will most likely resemble those of past customers.The first step in this process is to take a representative sampling of past customers… Read More »How To Effectively Targeting Your Advertising